The TV ad campaign was shown for the first time during the half-time break of the UEFA Champions League final between Real Madrid and Atletico Madrid.
The new Adidas 2014 FIFA World Cup ad, which is named as Leo Messi’s World Cup Dream, has been directed by City of God’s Fernando Meirelles and co-directed by Cassiano Prado, featuring a new track by Kayne West.
At the end of the ad, the viewers will be presented with two choices, the same that Lionel Messi is presented in the ad. The fans will be allowed to click on an “all in” button or a “nothing” button. Clicking “all in” will allow the fans to receive every information Adidas has to offer for the 2014 FIFA World Cup by following Adidas football handles on Twitter. Clicking “nothing” ensures the user is shut out and has no Adidas communication for the mega tournament.
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Tom Ramsden, global brand marketing director for Adidas football said, “Giving anything less than everything will not win the World Cup. We are incredibly proud of this film and the entire ‘all in or nothing’ campaign.”
The ad also stars footballers such as Dani Alves, Luis Suarez, Robin van Persie, Bastian Schweinsteiger, and Xavi.. Watch the Adidas 2014 FIFA World Cup ad below.