The official logo of the FIFA World Cup 2014 has been named “Inspiration”. The logo was unveiled at a ceremony held in Johannesburg on 8 July 2010. The logo design shows 3 victorious hands raising the world’s most famous trophy, the FIFA World Cup. According to FIFA, the portrayal of the hands is also symbolic of the yellow and green of Brazil warmly welcoming the world to their country.The logo has received both appreciation and criticism from different parts of the world. However, if we look closely, the FIFA World Cup 2014 logo seems to be an imitation of the logo of FIBA (International Basketball Federation).
Is the FIFA World Cup 2014 logo copied?
If we look at the logo of the International Basketball Association and the FIFA World Cup 2014 logo, we can clearly see that there is a little bit of similarity in both the logos. The FIBA logo shows five intertwined hands in green, yellow, blue, grey and red, making a basketball. The FIFA World Cup 2014 logo also shows 3 hands holding the FIFA World Cup trophy. As we know, hands are indeed an important part of basketball but not football. Moreover, no FIFA World Cup logo has had hands associated with it ever before, but only football.
What’s in a name?
Ironically, the FIFA World Cup 2014 logo has been named “Inspiration”. FIFA says that the inspiration for this design comes from the iconic photograph of three victorious hands together raising the world’s most famous trophy.But it might also mean that the name has been selected because the design of the logo is an inspiration from the logo of FIBA.
FIFA could argue that the hands in the logo are a tribute to the goalkeepers who still remain the unsung heroes of their teams. But, irrespective of FIFA’s explanation on this topic, we have decided to better be silent as of now and let the viewers decide for themselves.